Amit Daga's Blogs & Publications

Recently O2O (online-to-offline) has become the buzz word in ecommerce industry where companies like Myntra, Jazzmyride, Lenskart etc. have strengthened their brand portfolio. The whole concept of O2O is to bring experience to the customers and boost product credibility and build a reference point in the minds of customers. Reverse O2O Customer is king of the market and the trends show that people go to showrooms and compare product prices. Online businesses are left wanting for the quality standards of the product so a brand store helps to kill those demons in customers mind. However, now as the etail business has flourished this has given confidence to many dealers and distributors to go for the online model which can be termed as reverse O2O in the current times. The only hurdle that remains is to build credibility amongst the masses to generate traffic on the portal and side by side selling the products through leading ecommerce players, dealers, and offline stores. Hence, ...

Author: Joyshree Saha Original Url:  http://retail.franchiseindia.com/article/whats-hot/trends/Impact-on-E-commerce-Retailers-after-CoD.a5518/ With notes going out of circulation, people can use credit/debit cards, net banking or gift cards to purchase their products. This results the customers to save cash for necessity and chose to pay through online mode . Following Prime Minister Narendra Modi announcement of the demonetization of Rs 500 and Rs 1000 currency notes, most e-commerce sites have stopped opting of Cash on Delivery (CoD) as the preferred payment option. With notes going out of circulation, people can use credit/debit cards, net banking or gift cards to purchase their products. This results the customers to save cash for necessity and chose to pay through online mode. “Today is digital India's luckiest day and start of golden age for all FinTech companies. Privileged to be born in this time and age!” said Vijay Shekhar Sharma, Founder, Paytm. Move towar...